Involuntary Volunteers

Peruvian Cancer Foundation

Every year cancer cases increase; however volunteers on the streets decrease, thus resulting in less funds for future treatments. So, for the 2019 Peruvian National Cancer Recollection, we made each donor a volunteer by printing a QR code on the classic sticker that is given to those who collaborate in the collection. This code could be scan by the most popular bank transfer app in the country, allowing donors to become new recollection points. This generated a viral reaction across the country.